According
to a number of recent surveys, many businesses are failing today because many
of them do not accept credits cards.
What are some of the reasons these businesses give for not accepting
credit cards? One of the main reasons
given is it’s to expensive to get setup and the fees are too extreme for a lot
of small businesses, especially solo ventures.
Well,
you might want to get that kind of thinking out of your head, because it’s no
longer true. With the latest technology,
expense is no longer a deciding issue.
How can a small business justify the cost of accepting credit cards and
still be profitable? Think of it this
way: how many customers can you afford to lose to your competition? I would guess that the answer is probably not
many.
What
do you think would happen if two identical businesses were side-by-side and one
accepted credit cards and the other did not?
One business had a sign on the door that said “Cash Only,” and the other
business displayed the “Credit Card Logos.”
Which business do you think most people would enter? You are right, the one that accepts credit
cards.
Many
options are available from the desktop unit that you see in many storefronts to
the portable units that can be used with your smartphone or tablet for people
constantly on-the-go. There are many occasions
where one might use the smartphone or tablet to accept credit cards.
Just
to mention a few occasions you might accept credit cards on-the-go could
include individuals that make sales while attending conventions, and other
business such as contractors that are out in the field such as electricians and
or any type of independent contractor. A
one person business that operates in-house and/or on-the-go such as a beauty
salon operator is a good candidate to accept credit cards from their smartphone
or tablet.
